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Lottery Funded

Beat It shortlisted for Growth Business Award

News Release 3rd July 2017
BEAT IT PERCUSSION CIC: PRIME Cymru Growth Business Award
Hay on Wye based social enterprise Beat It Percussion CIC is delighted to have been shortlisted for PRIME Cymru’s Growth Business Award.
Beat It runs Dementia-friendly sessions for older adults at community settings including Brecon’s Theatr Brycheiniog. Other local projects are in the pipeline. The organisation also works across the border in Herefordshire and is spreading throughout the West Midlands. Over the last year Beat It has grown in turnover and scope and has recently recruited and trained a team of local volunteers and a new music practitioner. Recognising the importance of providing high quality activities for people living with Dementia, Theatr Brycheiniog is supporting the sessions throughout their initial pilot in Wales.
Martyn Green, CEO of Theatr Brycheiniog, said: ‘We are delighted that Beat It Percussion has been recognised by PRIME Cymru through being shortlisted for the Growth Business Award. We are proud to support Beat It’s highly beneficial and innovative Drumming Together sessions, which make a big difference to the participants’ lives, helping people come together, have fun and be creative. We believe that everybody deserves access to and can benefit from the arts, and we want to support the ongoing growth of awareness, understanding and the provision of high quality activities, for people living with Dementia in Powys and beyond.’ PRIME Cymru (the Prince’s Initiative for Mature Enterprise in Wales) is the Prince of Wales’s charity that supports people over the age of 50 to start their own business or find employment.
‘’PRIME Cymru supports such a wide range of fantastic businesses set up by people over 50 in Wales and the Awards give us the opportunity to celebrate them and to thank them and our mentors for all the hard work they do,” said David Pugh, Chief Executive, PRIME Cymru. The Awards categories for 2017 are: New business, Growth business, Green Business and Mentor of the Year.
Lynn Kay, Beat It’s CEO said: ‘’Being shortlisted for this award is significant because it recognises not only my work but also the great effort put in by Beat It’s Directors, volunteers and practitioners who have all been instrumental in our success over the last year. Older people often face loneliness and isolation, particularly in rural areas. Our Drumming Together gives people the chance to come together to play drums, chat and enjoy mental and physical exercises which are really good for retaining skills and flexibility. This programme is becoming recognised as a significant development in supporting people who are at the early stages of dementia.’’
Brecon Group members commented: ‘’I have enjoyed experimenting with different sounds. It’s been really interesting to ‘meet’ your instruments and seeing what we can make them do’’
‘’Everybody can have a go, it’s not just you showing us. As a person it helps me focus. I’m here thinking about other people rather than me… All of us have something we need to leave behind us and take a break from.’’
The sessions at Theatr Brycheiniog resume in September. They run in the Studio at Theatr Brycheiniog on Mondays, 1.30 – 3pm, September 4 – 25 and October 2 & 9

To find out more please contact Lynn at Beat It on 07875 090946, email Alternatively, you can contact Theatr Brycheiniog on 01874 611622 or visit the website:
For more information about the PRIME Cymru and the Awards please contact or visit

Dementia friendly Community Drumming group at Theatr Brycheiniog

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